Saturday, August 31, 2019

A Leaving Certificate

A Leaving Certificate Vocational Programme plan to arrange a Visit Out to an enterprise, Kelly Printing Works in our local community. Presented by: Nollaig Kenny Objectives: 1. We will arrange a visit out to a local enterprise KPW in our community. 2. We hope to carry out a SWOT analysis of KPW. 3. I hope to improve my communication, organisational and mathematical skills while carrying out this investigation. Research methods: a) We will write a letter to request permission from our principal to visit KPW on Tuesday 29th March 2011 at 9:10 am. ) We will use the Internet to research KPW’s business. c) I will ring the bus company to arrange a date and time for transport to the company. Analysis of Research: a) We were granted permission from our principal for the date and time requested. b) We researched KPW’s business on the Internet and found that it is a family run business set up in 1941. c) I called Declan Fahy, the owner of the local bus company and booked a bus fo r the agreed date and time of our visit which would cost â‚ ¬20. Actions and Schedules of time: 5/03/11 We will have to ensure that all jobs including questions to be asked and permission from the principal are completed by students in the class. 28/03/11 We will to reconfirm the bus, the visit with KPW and lodge the money for the bus to the office. 29/03/11 Day of the Visit: 9:00am:Take the roll call. 9:04am:Make sure all the students have questions and template of Summary Report. 9:05am:I will go out to see if the bus has arrived. 9:06am: Everyone get on the bus. 9:12am:Arrive at KPW and introduce the group. 9:14am: Listen attentively and take down notes. :45am: Ask the assigned questions. 10:05am: Thank KPW and give the Thank You card. 10:10am: Leave KPW. 10:20am: Arrive back at the school. Resources and Costs: We will incur the following costs: Bus Fare @ â‚ ¬2 per student â‚ ¬20. 00 2 Phone Calls @10c each â‚ ¬ 0. 20 Thank You cardâ‚ ¬ 1. 50 Total â‚ ¬22. 70 E valuation: 1. If the visit is a success and we learn about a local enterprise including products and services offered, the use of ICT in the business and health and safety procedures followed we will have achieved our first aim. . If we find out about the current strengths, weakness, opportunities and threats of KPW then we will have achieved our second aim. 3. Working as part of a team will help me improve my communication and organisational skills. Collecting the correct amount of money for the bus fare and lodging it to the office will help me to improve my mathematical skills. I will ask my LCVP teacher to access my communication and organisational skills at the end of the visit.

Friday, August 30, 2019

Comparative Study Between Waiting for Mahatma and Kanthapura

TITLE :- COMPARISON BETWEEN THE IMAGES OF ‘GANDHI’ IN KANTHAPURA AND WAITING FOR THE MAHATMA Name :- Purbita Bhattacharya M. A. 1ST SEMESTER ROLL :- ME 110042 PAPER – 2 SUPERVISED BY :- PROF. CHANDRANATH ADHIKARY The novel WAITING FOR THE MAHATMA deals with the story of a young man named Sriram whose life revolves round the influence of Mahatma on him during the years of Indian Freedom Struggle. In his age of twenty he meets a girl named Bharati, an ardent Gandhi follower and was collecting money for some funds. Her life is pretty much revolving around Gandhiji and his movement.By presenting Mahatma realistically in town Narayan has portrayed a concrete image of Gandhi. The people of Malgudi can see Gandhi, can touch him and even can spend time with him by attending his lectures and the shavas. Narayan, here, through this novel has shown the down-to-earth image of Gandhi. He comes to town, moves on his own whims and fancies, does not stay at the guest house nor wi th the rich persons, and prefers to stay in the untouchable colony, gives speeches and also meets with people. Even in this novel we are shown that Bharati takes Sriram to meet Gandhiji. And Sriram is told to do what Bharati tells him.She becomes his ‘Guru’. Later, Sriram moves to cave in hills, gets deeper into the Quit India Movement, tries to force the marriage issue with Bharati but gets rejected. Then he gets involved with a terrorist called Jagadish – who is wanted by the police. He visits his grandmother in disguise who survives a death scare and is rescued off dramatically in her funeral pyre when her toes start wiggling. Then Sriram gets arrested at the burial grounds and goes to jail. His only solace is that Bharati is also in jail somewhere. In jails he meets many different types of criminals and is finally released after the British leaves India.Then he again meets Bharati who invites him to Delhi. He there proposes her again and they seek the blessin g of Mahatma who promises to perform their wedding himself on the very next morning. On the next morning they go to the prayer meeting where a person rushes up to the stage to the Mahatma and shoots him. â€Å"WAITING FOR THE MAHATMA† dwells on the freedom struggle, the Mahatma and his ways, and the kind of an impact he had on the youth in those days. By the physical presence of Gandhi, Narayan brings up many arguments through different characters, those who embrace a violent route and those who follow Gandhiji.But such was the power of his conviction that they followed him and his words to death. â€Å"Love the enemy, and then will he change†, said Gandhiji and they all tried to love their enemy. They practiced non-violence, spun the charka and made khadi, shunned all foreign things, behaved like true Satyagrahis – all at an age when they would hardly understand the true importance of what they are doing. Gandhiji’s take on untouchability is shown impact ing Sriram as he wonders how his grandmother ill treats the boy who comes to clean the road.The much sacrifices were demanded from the youth and his followers, and they did try to be the perfect examples of what Gandhiji had asked for them. The Abstractness of Gandhi’s Image in â€Å"KANTHAPURA† by Raja Rao Till now we were concentrating on the concrete image and impact of Gandhi through Narayan’s â€Å"WAITING FOR THE MAHATMA†. Now in comparison with this image I have chosen â€Å"KANTHAPURA† , by Raja Rao, which also shows the impact of Gandhi on the villagers but not by his physical presence, but by the presence of Gandhi in the villagers’ mind.They have never seen Gandhi, but they are familiar by the name of Gandhi as the image of ‘God’. â€Å"KANTHAPURA† is also a document of the National Struggle of India for Independence. The man, who is struggling and bringing out the image and influence of Gandhi to the villager s, is Moorthy. Like â€Å"WAITING FOR THE MAHATMA† , â€Å"KANTHAPURA† was also written before Independence and is dealing with the magic of Gandhianism that changes India from a somnolent to an unquestionable battle ground for British Raj. Kanthapura is a village as traditional and self sufficient as any other Indian village.But the first sign of disturbance comes from outside but is brought to them by their own beloved Moorthy – a Gandhi-man. The villagers’ love for Harikatha is gently subverted by him and made into a tool to spread the message of nationalism and Gandhi’s principle. Jayaramachar, a popular harikatha singer sings the myth of Gandhi and his divinely task of driving the ‘red man’ from our land. Slowly the entire community warms up against the British rule. With the principle of non violence sullied by the villagers Moorthy – like the Mahatma – undergoes fasting, ritualistic purification in temple.Raja Rao has presented Gandhiji as a myth to the villagers of Kanthapura. Gandhi, was like the mythological character to them. They have not seen Gandhi, but Moorthy seems to them similar to Gandhi. In him the villagers can find out their Gandhi. So that at the last phase of the novel we can see that Moorthy has been mythicised like Gandhi by his village people. The Comparative Study between the Gandhian Impact on both â€Å"WAITING FOR THE MAHATMA† and â€Å"KANTHAPURA† :- Gandhi is often being cited more as a matter of form and convenience than a deep conviction.The Gandhian impact on contemporary Indian literature has brought about results at various levels, and in various direction. As regards the writer’s choice of language, we have seen that one result of the Gandhian influence has been a general preference for the mother tongue or the regional language, and occasionally a purposeful bilingualism, the same writer handling his mastery his own mother tongue as well a s English.Besides whatever the language medium chosen, the stress has been more on simplicity and clarity and immediate effectiveness than on ornateness or profundity or laborious artistry, and this has been as marked in English writing as in writing in the regional languages. As regards the choice of themes and the portrayal of character, the Gandhian influence has been no less marked. There has been a more or less conscious shift of emphasis from the city to the village, or there is implied a contrast between the two – urban luxury and sophistication on the one hand and rural modes and manners on the other.R. K. Narayan, however makes Gandhi himself a character in â€Å"WAITING FOR THE MAHATMA†. Gandhi materially and directly affects the fortunes of Narayan’s heroine – Bharati, and her lover Sriram; and the novel ends with Gandhi’s death at the hands of an Asian on the way to prayer. Whereas Raja Rao has made Gandhi a mythical aspect in his novel â€Å"KANTHAPURA†. The villagers of Kanthapura sacrifice their all while following the Gandhian ideology. They were betrayed. Because Gandhiji, after meeting with the Viceroy, withdrawed the Boycott. But still they followed the way of Gandhianism towards Nationalism.CONCLUSION:- In both the novels by these contemporary writers we can see that Gandhiji laid stress again and again on moral and spiritual values in contrast to material achievement, although this had its place too; he knew that too much industrialization must spell disaster to the seven lacks of Indians villages; and he adopted the loin cloth and the Sevagram way of life because he felt that, for the teeming millions of Indians, no other life is possible – yet he knew that even such bare colourless life could be made reasonably full and purposive.Although for at least 60 years, at least Gandhi has been the subject of biographical and expository studies – J. J. Doke’s M. K. Gandhi : The Man Wh o Became One with the Universal Being followed 15 years after the approach of the Gandhi birth cenetary had understandably stimulated of late a greatly increased flow of Gandhian literature. Mahatma Gandhi : 100 years , edited by S.Radhakrishnan, was brought out by the Gandhi Peace Foundation in 1968, and contained numerous tributes by Gandhi’s friends and admirers, all over the world. While several contributors – Rajaji, Richard B. Gregg, Swami Ranganadhananda, B. N. Rau, G. Ramachandran – have tried to stress one or another aspect of Gandhi’s life and personality, many others have bemoaned the fact that Gandhianism is hardly a live force in India today.

Thursday, August 29, 2019

Basketball Coaching

Coaches have to love the game. The team reflects the coach, if he’s successful so will you be. The coach needs to be disciplined and teach the fundamentals of the game. They should instill moral values into the team. Basic basketball will make the team better. Basic basketball includes ball handling, proper form, offense, and etc. It may seem boring and stupid but it really makes you a better team and player. Players want a coach who will teach them the game. If the coach is a stickler for defense, your team can beat anyone. The fundamentals of defense can make a good team great and lower tier teams competitive. The defense will lead to offense and things will come easier for your team. Once you’ve mastered the basics the goals that have been set for the team will seem reachable and easier. The confidence of the team will sky rocket and results will follow. â€Å"I teach the kids every aspect of the game and the basics that will make them successful,† said Coach Mike. Your coach needs to be dedicated and love the game. â€Å"I’m a gym rat, I’ll do anything to get into the gym and help the girls,† continued Coach Mike. You need to make touch decisions and sacrifices to be successful. Nothing comes easily especially in this profession. You have to outwork your opposition and be prepared. Being in the gym and loving the game gives you many advantages over other coaches. Being around the game teaches you more and makes you aware of every situation. Yelling isn’t the only way to motivate players. There are many other ways to do so. Sometimes yelling may do more harm than good and hurt the teams psyche. Players will start to resent the coach and start to distance themselves. Once the morale and confidence is broken down the team will start to suffer the consequences. There are certain times when yelling is appropriate but it shouldn’t be used all the time and coaches should never single players out in front of the entire team. The coach should yell for a purpose, but also bring your confidence up at the same time and encourage you to do better. There shouldn’t be false hope put into player’s heads because of the coach’s ego. Players would start to lose respect for him. They really listen to what the coaches have to tell them and take it to heart. It really means a lot to them what you tell them. One of the reasons John Wooden was successful as a basketball coach was because he was the best teacher at the sport and taught his players life skills. He didn’t win ten national championships because he had talent. He won because he taught fundamentals and basic basketball. He instilled in his players that fundamentals is the key to success. To this day his players still use what he taught them and take that with them as they move on with their lives. He was a coach and a father to the players. He always compared how life was like basketball and the players understood what he meant. John Wooden made the Pyramid of Success. The Pyramid of Success consists of twenty-five behaviors that Wooden felt you needed to be successful in not only basketball, but also in life. The top two behaviors are faith and patience. He followed those behaviors and taught his players those behaviors until his dying days. Phil Jackson is also another great coach. He is unique just like John Wooden. They never felt the need to yell. Jackson is the Zen Master and isn’t a yeller. He’s unique because unlike most coaches he trusts his team and lets them play instead of calling timeouts when his team gets into ruts. Most coaches would be infuriated and quickly call a timeout but not him. He sits back and lets them play through difficult periods. He doesn’t coach every player the same and understands the needs of what each player needs to succeed. Jackson knows his players and all their strengths and weaknesses. Another wonderful thing is he taught the two best players the game has ever had to offer: Michael Jordan and Kobe Bryant, that playing within the concept of the team is the only way to win. An excellent leader leads to an excellent coach. With the confidence and swagger that they have to offer it rubs off on the team. The team needs someone to follow and look up to. Players have to respect the coach. Respect is a major aspect of the game. The team should want to live and die by the coach. Conducting a great practice is a great aspect of any coach. Practice should be conducted with the needs of the team and show progress throughout the year. It is a way for coaches to see what you can bring to the team. Practice makes perfect and for every coach they live and die by that saying. All in all the coach is the catalyst to the team. They are everything to the team and the team thrives off their energy. The personality of the team reflects the coach. Coaches that drill the basics and fundamentals into the team are very successful. The team will succeed as a whole and improve as the season moves along. Basketball Coaching Coaches have to love the game. The team reflects the coach, if he’s successful so will you be. The coach needs to be disciplined and teach the fundamentals of the game. They should instill moral values into the team. Basic basketball will make the team better. Basic basketball includes ball handling, proper form, offense, and etc. It may seem boring and stupid but it really makes you a better team and player. Players want a coach who will teach them the game. If the coach is a stickler for defense, your team can beat anyone. The fundamentals of defense can make a good team great and lower tier teams competitive. The defense will lead to offense and things will come easier for your team. Once you’ve mastered the basics the goals that have been set for the team will seem reachable and easier. The confidence of the team will sky rocket and results will follow. â€Å"I teach the kids every aspect of the game and the basics that will make them successful,† said Coach Mike. Your coach needs to be dedicated and love the game. â€Å"I’m a gym rat, I’ll do anything to get into the gym and help the girls,† continued Coach Mike. You need to make touch decisions and sacrifices to be successful. Nothing comes easily especially in this profession. You have to outwork your opposition and be prepared. Being in the gym and loving the game gives you many advantages over other coaches. Being around the game teaches you more and makes you aware of every situation. Yelling isn’t the only way to motivate players. There are many other ways to do so. Sometimes yelling may do more harm than good and hurt the teams psyche. Players will start to resent the coach and start to distance themselves. Once the morale and confidence is broken down the team will start to suffer the consequences. There are certain times when yelling is appropriate but it shouldn’t be used all the time and coaches should never single players out in front of the entire team. The coach should yell for a purpose, but also bring your confidence up at the same time and encourage you to do better. There shouldn’t be false hope put into player’s heads because of the coach’s ego. Players would start to lose respect for him. They really listen to what the coaches have to tell them and take it to heart. It really means a lot to them what you tell them. One of the reasons John Wooden was successful as a basketball coach was because he was the best teacher at the sport and taught his players life skills. He didn’t win ten national championships because he had talent. He won because he taught fundamentals and basic basketball. He instilled in his players that fundamentals is the key to success. To this day his players still use what he taught them and take that with them as they move on with their lives. He was a coach and a father to the players. He always compared how life was like basketball and the players understood what he meant. John Wooden made the Pyramid of Success. The Pyramid of Success consists of twenty-five behaviors that Wooden felt you needed to be successful in not only basketball, but also in life. The top two behaviors are faith and patience. He followed those behaviors and taught his players those behaviors until his dying days. Phil Jackson is also another great coach. He is unique just like John Wooden. They never felt the need to yell. Jackson is the Zen Master and isn’t a yeller. He’s unique because unlike most coaches he trusts his team and lets them play instead of calling timeouts when his team gets into ruts. Most coaches would be infuriated and quickly call a timeout but not him. He sits back and lets them play through difficult periods. He doesn’t coach every player the same and understands the needs of what each player needs to succeed. Jackson knows his players and all their strengths and weaknesses. Another wonderful thing is he taught the two best players the game has ever had to offer: Michael Jordan and Kobe Bryant, that playing within the concept of the team is the only way to win. An excellent leader leads to an excellent coach. With the confidence and swagger that they have to offer it rubs off on the team. The team needs someone to follow and look up to. Players have to respect the coach. Respect is a major aspect of the game. The team should want to live and die by the coach. Conducting a great practice is a great aspect of any coach. Practice should be conducted with the needs of the team and show progress throughout the year. It is a way for coaches to see what you can bring to the team. Practice makes perfect and for every coach they live and die by that saying. All in all the coach is the catalyst to the team. They are everything to the team and the team thrives off their energy. The personality of the team reflects the coach. Coaches that drill the basics and fundamentals into the team are very successful. The team will succeed as a whole and improve as the season moves along.

Wednesday, August 28, 2019

Perspectives on Special Education Needs and Disabilities Essay

Perspectives on Special Education Needs and Disabilities - Essay Example ith students with learning disabilities has also indicated that a recognition of and capitalization on their specific strengths of mind fosters their development, whereas a focus on their specific weaknesses compromises their development. This would be a good guiding principle when dealing with children with all kinds of disabilities. In doing so, their self-esteem is built up and they are empowered to push themselves towards their optimal potentials. Studies such as Levine’s among others have encouraged the provision of education of children with disabilities in order to optimize their potentials. The Salamanca Statement has been influential in that all children have the right to receive an education regardless of their culture and social background (UNESCO, 2005). Concern for children with disabilities has already spread in the UK from the 1970’s thanks to some advocates such as Mary Warnock who raised the issues on helping children with SEN. The Warnock Report in the year 1978 was developed to appraise the provision for children with psychological as well as physical disabilities. The report had sponsored various ranges of abilities, from low-functioning to high functioning, of special needs for children. The report laid the foundations for the issuance of statements of special education need in the UK. Warnock’s committee found that 20% of children in schools have SEN but 2% of this group may need more elaborate services that are not offered by the mainstream school system. Hence, they need to be diagnosed, issued a statement that they are entitled to special needs provision (Douglas Silas Solicitors, 2010). The Warnock Report paved the way for the â€Å"Education Act† which was imposed in the year 1983. This act presented different methods to the description... This paper stresses that in terms of gaining academic skills, one intervention is class-wide peer tutoring. Students are paired, provided the curriculum materials and take turns tutoring each other. To further reinforce the effectiveness of peer tutoring, points may be earned for correct answers, successful error correction and correct procedures. Another strategy is instructional modification wherein the student’s tasks are modified into shorter ones so he can easily complete them because they are more manageable and not overwhelming for his challenged attention span. Finally, computer-assisted instruction, a popular intervention among students today, makes use of computer-based software programs designed to supplement the teacher’s instruction while providing additional academic material. All these interventions have been found to decrease inattentiveness of students with ADHD as well as help them complete their tasks with more accuracy. It has also been found to decr ease hyperactivity, disruptive behavior and increase their compliance to directions. This report makes a conclusion that children with special education needs and disabilities are fortunate to live in an age where their conditions are better understood so there is more likelihood that they will be helped. It is heartening that people from various disciplines as well as the government are concerned enough to reach out to children like them so he can still maximize his potentials, no matter how limited they may be.

Tuesday, August 27, 2019

One size fits all datatypes Essay Example | Topics and Well Written Essays - 250 words

One size fits all datatypes - Essay Example The integer types has a number o language applications include signed char, char, short, unsigned short, unsigned long and unsigned char which have different storage size and value ranges (MACDONALD, 02, 2007). The void types exists in three main forms which include function returns as void, functions arguments as void that do not accept any parameter inserted to it and pointers to void that shows the address of a given object but does not include its type. The floating-point types has a applications such as the float, double and long double with different storage capabilities, value ranges as well as precision (CONNER, 12, 2010). The words true or false can be used in the description of Boolean types despite the fact that the two values or terms are hardly used as a single binary digit in order to achieve efficiency. The composite types use programming languages such as union which refers to the total number of permitted primitive data types (BALENA, 23, 2004). An array is a composite type that is able to store large number of elements in the format. An object offers description on the number of data fields that can be accessed through a program code. A set describes an abstract data structure that has the ability to store a number of certain values while a tagged union has additional fields that are used for enhancing the safety of a data type ( STEPHENS, 67, 2004). STEPHENS, J., RUSSELL, C., & HILLYER, M. (2004). Beginning MySQL database design and optimization from novice to professional. Berkeley, Calif, Apress.

Monday, August 26, 2019

My Sister's Keeper Movie Review Example | Topics and Well Written Essays - 750 words - 1

My Sister's Keeper - Movie Review Example Kate Fitzgerald was diagnosed with a terminal form of Leukemia at an early age and was not expected to live past the age of 5 without a proper organ donor to help her out. With that in mind, her parents agree to conceive a genetically engineered child whose sole purpose in life would be to "help" her sister survive.The film tries to take a deeper and more intimate look into how the illness of one child can manage to rip a family part at its seams. Sara, played by Cameron Diaz is the overly affected mother who will do anything to save the life of her eldest daughter Kate.Keeping the above information in mind, I shall evaluate this movie based on the following criteria:- A possibility of the story actually happening in real life;- character and event portrayals in the movie as compared to the original book counterparts;Â   - current medical emancipation laws in the state of California in relation to the movie.All of the above questions or criteria will show us how the rights of a minor are just as important as the rights of an adult. Even more important because they rely on their parents to protect their rights.The movie was partly based on the story of the Ayala sisters, whose parents used the placental cord cells of second sister Marissa - Eve in order to put the Leukemia of older sister Anissa into remission. However, Marissa was not conceived as a designer baby the way Anna was in the movie. The movie, took reality one step further in order to create more dramatic tension between the players which, if you ask me, was a bit of an overkill since the topic of death and survival is already morose as it is.

The Gate to Women's Country Essay Example | Topics and Well Written Essays - 2000 words

The Gate to Women's Country - Essay Example One such regulation is that he men will have to fight with their bare hands their enemies. The enemies, in turn, agree to the gentlemen's agreement to fight with their right hand. Whatever is the reason for blindly following the women's country policies is unclear as of this moment in time. By proceeding with the reading of the next paragraphs, the reasons for the men and women's blind following of the rules and regulations and the company rules and regulations will slowly unfold the reader of this work's very eyes. UTILITRARIANIST or CONSEQUENTIALIST. The women are consequentialists or utilitarianists (Theroux, 2007) because they fall under this description that is espoused by John Stuart Mills. John Stuart Mills had put up a huge framework for what is known as Utilitarian Normative ethics. A consequence, according to John Stuart Mills encompasses the intrinsic good, or good in itself of every action and inaction. The women are consequentialists because they espouse that the morality of their action depends on the context or consequences of such action. A good example is when the child is made to choose, at the deciding age of fifteen years old, to either continue mastering the battle techniques of the warrior or to return back their mother that they left when they were still five years old to serve her. This is because the women in Sherri S Tepper's Gate to Women's Countr... But their war is fought with only their bare hands as is the tradition of our modern day martial arts contests because deadly weapons and weapons of mass destructions are not allowed during inter state wars. The women's country has a decentralized form of government where the women make the critical day to day community decisions for only the women are allowed be engrossed in the study of medicine, history and agriculture. Women live separately from their warrior husbands. The only time allowed for warrior men (the servitor non warrior men are castrated and not allowed to have sex with women) and women to mate is during the once a year festival. The children are allowed to stay with their mothers until the age of five. After this age, the boys will have to go with their fathers to learn the warrior life. The children are then made to chose, after experiencing many years with their warrior father, whether to return through the gate of the women country to their mothers as their mother's servants (which places them at low societal status as compared with choosing to be a warrior) or to remain with their fathers and choose a higher societal status of being warriors. Are always thinking of the consequence of each of their every actions and they make sure that all their actions have a consequence of doing well to everyone and making everybody happy. EMPATHY. Empathy is described as a person's ability to know by using the five senses the emotional situation of a friend, relative, patient, neighbor or warrior. It is a known fact that different persons have different states of mind, beliefs and desires where they are intertwined with his emotional make up. Empathy can increase the

Sunday, August 25, 2019

Importance of Exercising Over Dietary Pills Essay

Importance of Exercising Over Dietary Pills - Essay Example The U.S. Food and Drug Administration (FDA) regulations on dietary supplements are less strict compared to those applied on medication hence creating a loophole for unscrupulous dealers to make money while posing serious health effects to the users (National Center for Complementary and Alternative Medicine 1). Transition- As evidenced above, dietary supplements may cause serious health effects on human beings if not carefully used. However, there is a simple solution to the problem. Many people have always pointed out the importance of physical exercises in healthcare management. Physical exercises help to combat some health conditions and diseases. According to the Harvard School of Public Health, physical exercises help to reduce the chances of getting heart diseases, certain types of cancer and osteoporosis (1). Therefore, implementing physical exercises will have several advantages to people as opposed to the use of dietary pills. Think about a healthy population without incurring excessive medical care expenditures. According to the Mayo Foundation for Medical Education and Research, healthcare benefits associated with physical exercises are hard to ignore (1). This has several implications both nationally and at the individual level B. Closing statement- Therefore, I challenge all the listeners to consider using physical exercises as their healthcare management plan. This way, extra expenditure on medical costs and purchase of expensive dietary pills will be reduced significantly.

Saturday, August 24, 2019

Jean Watsons theory of caring Essay Example | Topics and Well Written Essays - 2000 words

Jean Watsons theory of caring - Essay Example This paper talks on Jane Watson's theory of nursing. Her theory is based on the belief that a caring attitude among the nurses for their patients is an essential part of getting well. Moreover, a real and heart-felt caring attitude develops from a humanistic personal value system that comes from a liberal arts background in college. She calls this caring attitude as composed of â€Å"carative† factors (from the word care) and is encapsulated in her seven major assumptions as contained in her theory of nursing. Furthermore, she elaborated on this theory in her ten â€Å"carative† factors that should serve as a guide in today's complex world of nursing. The major point of her theory is to re-emphasize the caring factors which are somehow lost in the current focus on technological and technical factors in medicine and nursing care. People seem to have forgotten how crucial caring is because of the rapid commercialization of the health care industry. Patients are now viewed or termed as clients and no different from a regular sales transaction in which the health care nurse or any medical professional is the seller and the patient is the customer. Jane Watson's theory has great significance today in view of emphasis that patients should be treated first and foremost as human beings who have feelings which can either send them back to either good or ill health depending on the attitude exhibited by their nurses. Profound changes in the medical and scientific technologies should not diminish the patient as a person. Keywords: altruism, carative, caring, humanistic, nursing, personal, theory, values Introduction Nursing today is a recognized profession and forms a crucial part of the health care team. Nurses have their own code of ethics to guide them through the challenges and ethical issues that they often encounter in their practice. It has gone a very long way since the days of Ms. Florence Nightingale whose original philosophy was limited to caring of the wounded and the sick as she had witnessed during a war. Nursing has since expanded to many specialties such that nurses are to be trained academically as well as acquire practical skills through learning by experience. The big part of nursing practice is anchored on certain theories about proper care in all aspects of the human life. Nursing has since expanded to include important components in human life: ranging from the conception of life itself, the entire birth-death cycle, personal relationships, good health, healing, pain, suffering, loss, grieving and caring (Watson, 2008, p. 2). Nursing practice is based on a number of competing theories about caring for the sick and how to promote good health in general. It has evolved since and is still evolving even today. This paper discusses Jean Watson's own theory of nursing as opposed to the other nursing theories in current practice. Nursing as a distinct profession has its unique focus for knowledge acquisition and developm ent through the totality of its philosophy, research, theories and practical wisdom. The knowledge so acquired is used to guide actual nursing practice but obviously, this can also change from time to time depending on which nursing theory seems plausible and workable. The theories of Jean Watson are remarkable in one respect which is to bring back humanity to a side of nursing which had been criticized in some quarters of society as being too cold and clinical for forgetting that patients are people who have feelings that can get hurt if not handled well. Discussion Background of Theory – Jean Watson had a doctorate degree in nursing and so was able to develop her theory based on extensive knowledge together with equally impressive working experiences. She has both undergraduate and graduate degrees in nursing and psychiatric health nursing as well as another doctorate degree

Friday, August 23, 2019

Interview Questions Essay Example | Topics and Well Written Essays - 500 words

Interview Questions - Essay Example These highlight the differences, however there are similarities as well, as both micro-level and macro-level analysis involve understanding how the activities of specific entities creates somewhat of a trickle-down effect on all aspects from either an individual level or wide-scale business/government/finance activities. Opportunity costs can best be defined as the largest-valued decision that is relinquished after a decision has already been determined. Opportunity costs are different for each individual or organization and they represent what has been missed in order to fulfill a different objective. For example, a student who decides they must take a full-time class load at a local university would have several opportunity costs: They would lose time with friends in order to study hard or they would miss out on working at their fathers business in order to receive a higher education. This is an important economic model as it indicates scarcity and further aids in decision-making to assist in determining what the best course of action is once a decision has been made. Suppose that more companies receive permission to drill for oil in Alaska and U.S.-controlled waters. In addition, assume that the popularity of SUVs declines in favor of smaller, more fuel efficient automobiles. What will be the result on the market (supply, demand, price, and quantity) for oil in the U.S.? How does this move the supply and demand curve? The demand for oil would be considerably less, as more fuel efficient automobiles represents less consumer need for gasoline. At the same time, with companies digging in Alaska (and other areas), the supply of oil would also continue to increase. When this happens, when demand decreases and supply increases, likely the most significant impact would be a temporary lowered price for oil, at least until the demand for it grew. Assume that before the dig in Alaska gasoline was $3.50 per gallon. Afterward,

Thursday, August 22, 2019

The European Union Business Essay Example for Free

The European Union Business Essay INTRODUCTION:   Fraser Eagle can take you places! Fraser Eagle, a UK based company dedicated to transport management started in the year 1919. The company boast of providing the most professional and reliable service with their comfortable coaches in the UK. Their coach fleet had served many people for vacation and other coach service imaginable. As one of UK’s leading suppliers of managed travel and transport services, they are able to serve their clients in UK and throughout Europe. The company encompassed the basic coach services they can offer, but the term transport management goes beyond more than just the transportation aspect. The company employs other reliable services like coach trains in UK’s grand central, corporate travel and transport requirements, accommodation reservations, both flight and rail ticketing services, and transport contract in their executive coaches, mini-buses, and vetted taxi rates. Since 1919 the company had dedicated their objectives in providing the best and quality service to travelers in the UK and in Europe. But as any company in the global market, there lies the factors of the business environment that affects the company in many of their decision-making processes. The company belonging to the complex and diverse business environment of the European Union experienced its share of transition and adaptation in the changes influenced by the growing and market environment. In this paper, we will evaluate the factors that influence the company as a leading transport management group. The European Union business environment, being as diverse and complex as it is, poses many opportunities and threats to the businesses included in that particular market. The paper must address these different economic opportunities and threats to the company so as to general assess how the business environment affects that growth and commerciality of the company. OVERVIEW Europe over the past years has been coping up with the integration of ten European countries objectively gearing towards a stronger economy competitive in the global market.(Harris, 1999) The paper attempts to evaluate the opportunities and threat of the European business environment in the specified company which caters to transport management. In general, the European economy is governed by an administrative body called the European commission which aims to integrate the different enterprise policy for the European Union economy. In general, the enterprise policy of the EU is to create an environment and venue for European entrepreneurs. It aims to favor the European environment to contribute to productivity in terms of growth, job opportunities and wealth necessary to carry the objectives of the European Council in March 2000.(Mercado, 2001) The High level group chaired by Wim Kok in November of 2004 reported the current situation of the European economies to address the Lisbon objectives. The European economies targets to reduce the total administrative burden of integrating economies of ten key cities, to improve the quality of legislation, to facilitate the rapid emergence of new and small enterprises and the creation of a healthy competitive environment which support the million businesses in Europe.(Darmer and Kuyper, 2000) It also aims to ensure the necessities of a competitive community industry, since the EU is composed of ten key cities, and encourages small and medium enterprises to initiate economic activities. ANALYSIS and DISCUSSION In order to evaluate the opportunities and threats of the European business in the transport sector, the generalized policies governing the EU economy will greatly be used as a referring factor and as a background of the EU economy. The Fraser Eagle Company that is concerned with transport management is an established company that is influenced by the different economic policies of the EU. The company which has improved its standards and qualifications are concerned with addressing the priorities of the EU economy. Since the company was established in UK and their services are specific in the European nations, the study of its environment can be referred to the different influence generated in its environment. One aspect in which we see the opportunities laid by the EU economy to the company is generating a proper avenue in which the company can adhere to necessary factors in their need to expand and improve their services. One opportunity of the EU is attributed to its environmental requirements that go hand in hand with the appropriate balance of environmental, economic and social objectives. As a transport management group, the must be able to ensure the proper standards of meeting the EU industrial policy. As a response, the company ensures the quality and efficiency of their energy and energy consumption that allows them to participate in the growth of their economy striking the balance between environmental, economic and social activities. The EU economy also encourages growth in productivity by addressing the need of the working sector. Fraser Eagle, along with the improvement of the company’s services had addressed this by continuously implementing other services that needs and requires other human skills. Starting from the coach services, the company expanded their services by cooperating with Grand Central of UK in providing coach servicing through railway to people. This opportunity brought by the growing economy of the EU had influenced the company to provide this kind of services. The company’s goal is to widen their scope of services and the opportunity brought by the Grand Central railway transport system of UK had presented them with that. Another one launched at the age of technology advancement is when the company employed a telecommunications service for their clients which aims to address the need of their customers. The EU encourages use of the advantages of communication in the united countries of European nations. Another way that Fraser Eagle handled this opportunity is setting up their own call center that caters to the continuous influence of communication in acquiring their transport services. The customer care program of the company is an easy and convenient way for the company to answer the needs and inquiries of their consumers. Also with this motivation, the company had provided another opportunity for work of Europeans. Being dynamic and global as it is, the EU had proposed several additional policies that encourage the companies to invest in languages that is proven to boost competitiveness among the companies included in the EU economy. Reports of the European Commission have stated that more European companies lose their business due to the lack of language skills. As the European Commissions response to this, the UK national Center for Languages was used to generate the information and to inform the different companies in the EU economy. Fraser Eagle used this information and included this in their e-telecommunications services and this had developed their coherent language strategies.   (Mercado, 2001) The transport sector of the European Union had faced a dramatic change over the course of period the EU was established. Before, the citizens of the different European Nations are denied of transportation to different regions of the country. For generations, the Europeans are denied with this privilege. In context of the economy, the transport sector, may it be air, land or sea concerns the mobility of economic activities. The transport sector in the EU economy is of great importance. One of the greatest threats of the EU economy is congestion which is 1% of Europe’s GDP. The transport sector is roughly responsible for this as it contributes to C02 emissions. Jacques Barrot, the Commissioner for Transport of the European Commission entails that meet all the challenges of the EU in terms of environment, oil dependency, congestion and road safety, innovation is the seen solution to address these challenges.(Harrison et al., 2000) The transport sector’s innovativeness can greatly affect the future of the economy and discovery the many advantages that the transport sector can use and utilize. One worthy innovation Fraser Eagle made is manufacturing for and providing Grand Central, Europe’s main mode of transport coach type trains. The company faced much adversity before in talking with the Grand Central authorities for acquisition of their services but with persistent efforts, the company had closed and deal. Now with ten members states in the European Union, transport management services of the company allows greater profitability and provision for people to acquire their services. Europeans now has the freedom to travel and that is one of the greatest opportunities the EU business environment and policy contributed. For the threats, congestion was addressed as one of the challenges seen in the integration of ten key cities of the EU. It will be a pursuit for the company to widen the scope and area to which they can offer their services and also to make the services available to a greater number of consumers. There is also the continuous motivation to ensure the growing number of traveling individuals their safety thus the attempt to address the need for road safety in Europe. A transport growth forecast expects the freight transport to increase by 50 percent in the year 2020. Also this consequently adds to the 35 percent increase in passenger transport in the same predicted year. The challenge of the European Union is to address the greater number of people to cater too because of a more unified economy. There must be a strengthened effort to address the need for growing population and growing number of potential consumers. Changes in the European market have disadvantages and advantages in an established transport management company like Fraser Eagle. EU encourages the small and medium enterprises to bravely face the competitive EU economy. Given that Fraser Eagle is already well established, the competitiveness and spirit of small and medium enterprises encouraged by the EU can pose as a challenge for them. Several scenarios of which entail that SME can propose newer services that the Fraser Eagle does not have and thus incurring a loss in profitability. The SME can also be a reflection of the company’s strength and weaknesses . A SME smart enough to see what the company lacks will take the opportunity to present it to the growing and diversified population and consumers. Fraser Eagle also will have difficulty in adjusting to the European Commission’s policy on deindustrialization. In this process, Fraser Eagle will have to effectively deliver the demands of the policy in terms of the reduction of fossil fuels and other materials employed in their services. Being a transport management company that is very much influenced by this factor, Fraser Eagle will have to adhere to the EU policies. Given that innovation and competitive environment the EU is promoting, Fraser Eagle will indeed face many other competitors in the market. The competitive advantage of the company relies on its history and innovation practices but there still remains the challenge posed by the increasing number of key players in the EU economy. CONCLUSION AND RECOMMENDATION: The integrated economies of the ten members of the European Union have led companies to deliver the most diverse and asset in the growing economic community of the EU. The sustainability of the economy of EU relies on how companies treat and adhere to the opportunities and threats of the policies and nature of the business environment of the EU. One key aspect is innovation. Fraser Eagle will remain in its competitive stance if innovation persist and is adapted. The company had already taken most of the opportunity of the EU, including the greater number of consumers that rely on their transport management service. They had also used the great advantage of technology in competing with other transport service companies. The main threat of a unified economy is that the economic activities become homogenous and confined in Europe along, in and between the member countries. This limits the number of competition and key players that can affect the growth of its economy. There should be further study on the implication of the opportunities and threats of the European Union environment in different aspects of the society. Like mentioned, as business-oriented as the policies are, a study regarding how these opportunities and threats are perceived and received by the companies part of EU. There should also be study of the internal challenges of EU in response to the opportunities it gives to the business sectors and the threats that limits the capability of the companies to expand and increase their opportunity to profit.       Bibliography: BULCKE, D. V. D., ZHANG, H. ESTEVES, M. D. C. 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Wednesday, August 21, 2019

Stereotypes and Prejudice Essay Example for Free

Stereotypes and Prejudice Essay The authors examine overt and subtle forms of stereotyping and prejudice. Two theories that explain overt prejudice are reviewed: realistic conflict theory and social identity theory. Although overt prejudice seems to have declined, subtle stereotyping is still pervasive. The authors review one theory, aversive racism theory, that explains this phenomenon. They also discuss two perspectives, attributional ambiguity and stereotype threat, which provide accounts of the impact of subtle racism. Both overt and subtle prejudice present challenges for the classroom. The authors describe one intervention called the jigsaw classroom that encourages work toward common goals and helps reduce the expression and impact of overt discrimination. A second intervention program, wise schooling, is presented, which aims to reduce the impact of subtle stereotypes by reducing stereotype threat. Why do prejudice and discrimination exist? Has overt racism been replaced by more subtle forms of prejudice? How does stereotyping affect its targets? In this article we describe two theories, realistic conflict theory and social identity theory, which provide an answer to the first question. We address the second question by noting that although overt discrimination has decreased, subtle forms of prejudice are still quite common and we describe one theory, aversive racism, that provides a compelling account of this change in the expression of prejudice. Finally, we answer the third question by describing two phenomena, attributional ambiguity and stereotype threat, that result from the pervasive nature of subtle stereotyping. This article is a selective overview of what social psychology has to say about these crucial issues. In addition, we review two effective intervention programs that offer promise in ameliorating the effects of stereotyping and prejudice in the classroom. In its earliest conceptions, prejudice was treated as a manifestation of pathology (Ashmore Del B oca,1981 ). For example, the frustration-aggression hypothesis (Dollard, Doob, Miller, Mowrer, Sears, 1939, pp. 27-54) considered prejudice to be a result of scapegoating, and authoritarian personality theory (Brown, 1965, pp. 477-546) posited that a severe childhood upbringing could result in a rigid, authoritarian adult who is prejudiced against anyone who is different from the self. But more contemporary accounts of stereotyping and prejudice have emphasized that prejudice may be a more common and normal result of group interaction. In developing realistic group conflict theory Sherif and Sherif ( 1969, pp. 222-266) dismiss the notion that prejudice is pathological and suggest instead that it may frequently arise out of ordinary conflicts of interest between groups. In their studies of a boys’ summer camp, they discovered that ordinary group competition for valued resources led to highly negative and stereotypical views of opposing groups and their individual members. Perhaps the more interesting aspect of these studies, however, was the manner in which conflict and hostility were ameliorated. The Sherifs found that mere contact among opposing groups only intensified the hostility (cf. Stephan, 1987). Events that required cooperative action, however, did function to reduce intergroup conflict. After several such events, all involving superordinate goals (i.e., goals shared by members of all groups), cross-group friendships began to develop and intergroup hostility began to diminish. Working cooperatively toward shared goals transformed the skills of individual group members into valued resources. So, although conflicts of interest resulted in prejudice and intense disliking between groups, action toward superordinate goals helped foster positive opinions and mutual liking. According to another influential line of work, social identity theory (Brewer, 1979; Tajfel Turner, 1986), we categorize people into social groups and locate ourselves within a category. We then evaluate the value or worth of our social identities primarily by comparing our group with other groups. The basic premise of social identity theory is that we are motivated to maintain a positively valued social identity and we may do so by creating or taking advantage of favorable comparisons with other groups. The need to maintain a positive distinction between our own group and others can lead to behavior and attitudes that are biased in favor of our own group and against other groups. According to this perspective, prejudice, intergroup conflict, and stereotyping may arise simply from the struggle to attain or maintain a positive social identity (e.g., Crocker, Thompson, McGraw, Ingerman, 1987). DOES RACISM STILL EXIST? Many historical perspectives on stereotyping, including realistic group conflict theory and social identity theory, attempt to explain the prevalence of overt prejudice and discrimination. However, this kind of directly expressed racism, particularly prejudice directed toward African Americans, is becoming less common. For example, a variety of surveys that directly measure negative178 stereotypes about African Americans, attitudes toward school and residential integration, and general beliefs concerning equal opportunity all indicate that there has been a dramatic shift toward more egalitarian and less racist views over the last 50 years (see Dovidio Gaertner, 1991, for a review). Dovidio and Gaertner (1991) note, however, that across the variety of samples, there are still indications of overt racism in fully 20% of Whites. But what about the 80% who consistently report more positive attitudes toward African Americans? Despite the evidence that a majority of Whites now feel generally more supportive and accepting of African Americans, there is also considerable evidence that these positive feelings may be held with some ambivalence and may mask a more subtle form of racism. For example, survey research reported in Dovidio and Gaertner ( 1991 ) indicates that although Whites seem to endorse the general idea of egalitarianism, they are opposed to specific ways in which it might be implemented, including giving preference to qualified African American job applicants and government intervention to ensure school integration. Although Whites have positive attitudes toward the abstract ideas, they also remain less than enthusiastic about personally having African American neighbors and about interracial marriage. In addition to the survey research mentioned above, laboratory research also provides a great deal of compelling evidence demonstrating the subtle but continuing influence stereotypes have on information processing (Hamilton Sherman, 1994). Stereotypes make cognitive processing about our complex social worlds easier and more efficient. However, the negative consequences of this increased efficiency are reflected in the numerous studies indicating that stereotypes can significantly bias our judgments about other people (e.g., Rosenthal Jacobson, 1968; Sagar Schofield, 1980). For example, Rosenthal and Jacobson’s (1968) work on teacher expectancies suggests that a priori expectations about a student’s academic ability can easily lead a teacher to treat the student differentially and in accord with those expectancies (perhaps causing the student to conform to the expectancies, regardless of his or her natural ability).

Tuesday, August 20, 2019

Implementing Digital Marketing Strategies For Nissan Micra Marketing Essay

Implementing Digital Marketing Strategies For Nissan Micra Marketing Essay EXECUTIVE SUMMARY Phonethics Mobile Media develops digital and mobile content for promotion of products and services online. There are various tools and platforms aailablc to promote offerings over the internet. To name a few. Blogging Micro-site Online Games Flash Games Banners SEO (Search Engine Optimization) Videos Picture Galleries Social Media Marketing The project required using the concept of Social Media Optimization to execute the ongoing campaigns successfully ABOUT THE INDUSTRY Digital Marketing is the promoting of brands using all forms of digital advertising. This now includes Television, Radio, Internet, mobile and any other form of digital media. Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor. Strategies for Digital Marketing There are two basic digital marketing strategies used by current and potential customers. These two types of digital marketing are called the Push and the Pull. Their methodology for providing information to customers works as follows: Pull digital marketing the customer seeks information about products and/or services by visiting the companys sources of information searching for the specific product or service information. They are basically requesting to view this specific content. These are typically located in websites, blogs, streaming audio and video sources. Customers have found related information on other websites or been directed to the companys sources by a referring website to find the information. Advantages: No restrictions on file size No opt-in requirements Low technology requirements for the company Disadvantages:- Marketing required Little tracking of visitors No personalization to keep the visitors coming back. Push digital marketing customers are provided information by receiving or viewing advertisements digitally, such as: SMS, RSS, cellphone calls, etc., as subscribers of the latest product and service information provided by the company. Advantages Faster delivery push technologies can deliver content immediately as it becomes available. Consistent delivery some push platforms have single content types, making it difficult for the user to block content by type. Better targeting since push technology usually justifies subscription, more specific marketing data may be collected during registration, which allows for better targeting and more personalization. Better data marketing data can be correlated to each request for content, allowing marketers to see information such as user name as well as demographic and psychographic data. Disadvantages Smaller audience push technology not implemented on common platforms generally need client and/or server software before content can be created, distributed, and/or viewed. Higher cost less popular platforms may have higher implementation costs. Lesser discoverability smaller audiences mean fewer views mean less visibility in search engines. SOCIAL MEDIA PLATFORMS On average each adult with a social networking page or profile has profiles on 1.6 sites, and 39% of adults have profiles on two or more sites.Half of all current adult social networkers say that they access their profiles at least every other day. Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008, The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month. Facebook Facebook is a social networking website launched on February 4, 2004. The free-access website is privately owned and operated by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves. The websites name refers to the paper facebooks depicting members of a campus community that some US colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus. Mark Zuckerberg founded Facebook while he was a student at Harvard University. Website membership was initially limited to Harvard students, but was expanded to other colleges in the Ivy League. It later expanded further to include any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 120 million active users worldwide. Facebook has met with some controversy over the past few years. It has been blocked intermittently in several countries including Syria, Pakistan and Iran. It has also been banned at many places of work to increase productivity. Privacy has also been an issue, and it has been compromised several times. Community mindset: connect Primary demographic: 25 to 45 Ideal fit for: entertainment, lifestyle brands, and non-profits Biggest opportunity: using ads to build fans Biggest challenge: few appreciate Facebook advertising Metrics: fans, comments, likes, wall posts Helpful tools: Lexicon, ad interface, applications, analytics, connect, etc. Orkut Orkut is a social networking website that is owned and operated by Google Inc. The service is designed to help users meet new friends and maintain existing relationships. The website is named after its creator, Google employee Orkut Bà ¼yà ¼kkà ¶kten. Although Orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil. In fact, as of December 2009, 51.09% of Orkuts users are from Brazil, followed by India with 20.02% and United States with 17.28%. Originally hosted in California, in August 2008 Google announced that Orkut would be fully managed and operated in Brazil, by Google Brazil, in the city of Belo Horizonte. This was decided due to the large Brazilian user base and growth of legal issues. As of July 2010, Alexa traffic ranked Orkut 65th in the world; the website currently has more than 100 million active users worldwide. Anyone of age above 13 years can join orkut. Community mindset: connect Primary demographic: 15 to 25 Ideal fit for: entertainment, lifestyle brands, and non-profits Biggest opportunity: Community building Biggest challenges: noisy; losing market share quickly Metrics: friends, favorites, groups, impressions Helpful tools: Open Platform, Orkut Promote LinkedIn LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 21 June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese and Spanish. Membership The membership grows by a new member approximately every second. About half of the members are in the United States and 11 million are from Europe. With 3 million users, India is the fastest-growing country as of 2009. The Netherlands has the highest adoption rate per capita outside the US at 30%. Community mindset: connect Primary demographic: 35 to 55 Ideal fit for: service providers, industry associations Biggest opportunity: creating thought leadership via QA and Groups Biggest challenge: time commitment Metrics: profile connections, best answers, group members, discussions Helpful tools: Applications, Salesforce plug-in Twitter Twitter is a social networking and microblogging service that enables its users to send and read other user messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the authors profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets-this is known as following and subscribers are known as followers. As of late 2009, users can follow lists of authors instead of following individual authors.[5][6] All users can send and receive tweets via the Twitter website, compatible external applications (such as, for smartphones), or by Short Message Service (SMS) available in certain countries.[7] While the service is free, accessing it through SMS may incur phone service provider fees. Since its creation in 2006 by Jack Dorsey, Twitter has gained notability and popularity worldwide and currently has more than 100 million users worldwide. It is sometimes des cribed as the SMS of the Internet The use of Twitters application programming interface (API) for sending and receiving SMS from other applications often dominates the direct use of Twitter. Community mindset: create (micro blogging) Primary demographic: 35 to 45 Ideal fit for: service industry Biggest opportunity: customer service, consumer insight, sales and marketing Biggest challenges: noisy; reliability issues; platform limitations Metrics: followers, @ replies, retweets, direct messages, custom hashtags Helpful tools: BingTweets, TweetBeep, TweetDeck, HootSuite, CoTweet, Mr. Tweet, Twitalyzer, blog plug-ins YouTube YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. The company is based in San Bruno, California, and uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO and other organizations offer some of their material via the site, as part of the YouTube partnership program. Unregistered users can watch the videos, while registered users are permitted to upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 and older. Community mindset: vote Primary demographic: 25 to 45 Ideal fit for: big brands and entertainment Biggest opportunity: creating viral content (e.g., United Breaks Guitars) Biggest challenges: noise; conversions Metrics: views, comments, subscribers, ratings Helpful tools: TubeMogul, YouTube Insight ABOUT PHONETHICS Phonethics Mobile Media was setup in Feb. 2006. It is essentially a Digital marketing and online promotion firm. The mission of the company- To create character-led Original Content Content Format: Short form Video, Animation Audio(15 sec 30 min) For commercial distribution on the wireless and emerging media. The company has its genesis in a 9 year old Advertising and computer film production company, Ethics. Phonethics was founded by Saurabh Gupta along with an angel investor. The company is mentored by Prof. Deepak Jain (Dean- Kellogg College) and enjoys creative support and involvement from actor, Rahul Bose. The company has two divisions: IP products Division: Creating Character led content Services division: Executing advertising corporate assignments Phonethics specializes in creation of Short From content for the Web and Mobile platforms. Content creation abilities: Identifying and conceptualization- Scripting and Storyboard Video creation Shoot, Edit and produce video products Animation 2D and 3D Audio Music and Sound Design Currently Phonethics has a library of 8 characters with fully evolved storylines. Each character is representative of a particular vertical of content. The base content for all forms of media is Video, Animation pieces with affiliate products in the form of Ringtones, Wallpapers, etc. PROJECT DETAILS Overview Campaigns Worked On: Take Care Take Charge ( An initiative by Garnier Times of India) Nissan Micra Responsibilities At Phonethics, I was absorbed as an employee and put on to the Business Development team as a team leader. The first month was clogged with sales and promotional work, where I was expected to understand their clients and working style. Combined with constant mentoring and on-the-job training, I got the opportunity to add value to myself as well as the organization. Working on two different brands catering to diverse target audiences threw light on the dynamics of the Indian Markets. In order to successfully and effectively carry out the promotional work it was necessary to understand the needs of the respective clients and cater to them. TAKE CARE TAKE CHARGE Project Overview Take Care Take Charge was promoted by Garnier and Times of India. It was a 45 day campaign built around the topic of paper recycling.  Beginning from April 22, Over the next 45 days, this campaign helped to build a greenhouse of ideas to help build a greener planet. For every idea received, Garnier and the Times of India bought 10 kilograms of used paper. And on June 5 World Environment Day the campaign culminated with an entirely recycled special edition of the Times of India. Many Sustainable solutions to environmental issues under the following broad themes: transport and vehicular pollution; heritage and cultural conservation; and biodiversity and greening were generated. All the ideas were shared on www.takecaretakecharge.in Ideas was judged on robustness, scalability, ease of implementation and cost. Ten ideas per city was finalized by the Centre of Environment Education. The shortlisted ideas was not only published in the Times of India, but also was recommended to the government for implementation. Project Objective Times of India approached Phonethics with a main objective of creating a buzz about the campaign and invite green ideas from the users across the 6 cities using TOI network as a platform. Promotional Strategies Adopted Website development Banner advertisement Search Engine Marketing (SEM), Social Media Optimization (SMO), Social Media Management (SMM) SMS Bursts Facebook Ads Project Execution Design Development of Website on the Green Theme Banner advertisements featured in TOI and allied websites. Social Media Engagement in popular social networking sites such as Facebook, Orkut and Twitter. Due to SMO, Traffic to TCTC website increased, Generating Leads The Campaign was also optimized in the Mobile world with users being able to send in their ideas using their cellphone which were featured as Daily Contributions in the website Mailer was sent to each lead asking for a proper description of the idea in the defined format. Every week , Of the ideas submitted from 6 cities , 10 of them where published as Featured Ideas the in website At end of the campaign, 60 Best Ideas from the 6 cities were published Vital Stats Impressions: 545, 29,895 Clicks: 47,565 Ideas Registered: 5000+ Page Views: 126,789 SCREENSHOTS City Specific Idea Count was displayed on the Map of India Users could send in their ideas through their mobile which is published as a daily contribution NISSAN MICRA Project Overview The All new fourth generation Nissan Micra was unveiled at the 2010 Geneva Motor Show. Nissan India was planning to launch the small car named Micra in India on 15th July 2010 and its success would play a very crucial and key role in plans of Nissan for Indian Market. New Nissan Micra would be an excellent combination of newer generation cutting edge technology, exceptional design and advanced features. Developed and built on Nissans all-new V-platform, the new Nissan Micra was designed and tested in Japan to be built in at least four overseas locations, and fine-tuned to meet the differing tastes and needs of customers in 160 countries worldwide. The main threat being faced by Nissan in India was the low brand awareness in the minds of Indians. Nissan had to tap into the small car segment that was already wrought with fierce competition. Nissan approached Phonethics Mobile Media to handle the entire digital campaign for Micra. They were concerned about getting maximum number of bookings through the 11 dealers spread across India. Project Objective(s) Create a microsite for lead generation Display banner ads on popular websites where the intended small car buying audience visits Create and maintain a fan page on the popular social networking website FACEBOOK to facilitate direct interaction with the intended target audience Run an ad campaign on Facebook Reach and interact with the prospective buyers through social media websites Promotional Strategies Adopted Do the initial research and check where competitors and other small car makers display banner ads Send greetings to individuals who have shown interest and signed up at the microsite. Create promotional messages for the activity keeping in mind the appropriate forum/community Tracking codes were implemented for independent community managers for tracking and filtering clicks and to generate accurate report of clicks. Update the microsite with the updates of the company. Project Execution The work started off by creating a microsite for generating leads and capturing interest. A FACEBOOK fan page was made and latest updates about Nissan Micra were regularly posted. Customer queries were also managed mainly dealing with the car price, availability and technical specifications. Community managers were assigned the work of posting details about the car on relevant communities and groups. The FACEBOOK fan page generated close to 2000 fans in a short span of a month. FACEBOOK fan page was integral in engaging the audience and generating brand awareness amongst the younger internet savvy crowd. Around 1000 bookings were generated even before the TV ads had started playing. Vital Stats *** Till 17th June10 Impressions: 95,88,621 Clicks: 54,447 Leads Generated: 5861 Page Views: 153,491 SCREEN SHOTS A banner ad on display at a popular website Measuring Performance The three most common ways in which online advertising is purchased are CPM, CPC and CPA CPM (Cost per Mille), also called Cost per Impression (CPI), is where advertisers pay for exposure of their message to a specific audience. Per mille means per thousand impressions or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. The M in the acronym is the Roman numeral for one thousand. CPV (Cost per Visitor) or (Cost per View in the case of Pop Ups and Unders) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website. CPC (Cost Per Click) is also known as Pay per click (PPC).Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words hat direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the use makes it to the target site. CPA (Cost per Action) or (Cost per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme , the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly. CPL (Cost per Lead)advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale, Also common, CPO (Cost per Order) advertising is based on each time an order is transacted. Cost per conversion Describes the cost of acquiring a customer typically calculated by dividing the total cost of an ad campaign by the number of conversions. The Definition: Conversion varies depending on the situation: it is sometimes considered to be a lead, a sale or a purchase. CPE (Cost per Engagement) is a form of Cost Per Action pricing first introduced in March 2008.Differing from cost per impression or cost per click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways. @ Phonethics The success of any running campaign can be measured and reviewed using the Google analytics tool. This tool gives a complete break up of where the traffic has originated. The tool gives details about the website from which traffic was generated the search keywords used to to reach the landing page etc. Any campaign can be reviewed on the following parameters Number of clicks received: Campaign-wise, as on any date (beginning from te 1st day of the campaign) Graphical representation of the websites through which traffic is being directed to th desired Landing page Regional graph providing details of where the clicks are coming from Number of Clicks, banner ad location wise, which can measure the effectiveness of a particular banner ad.

Monday, August 19, 2019

Michael Porter’s Five Forces Essay -- Business Strategy Analysis

Porter’s 5-Force Analysis Michael Porter’s 5-forces can be used to analyze an industry and help shape and create a â€Å"competitive strategy† (Porter, 6). Understanding each of the five forces and how they interact with one another provides a clear picture of the degree of competition being faced within an industry, and therefore its relative attractiveness. The understanding cannot provide an advantage; it is what you do with the understanding. Without the understanding, a strategy can be at risk of being unrealistic. Michael Porter’s 5-force Analysis is a tool for the structural analysis of industries. There are 5 forces that always shape the competitive structure of an industry: Supplier Power, Barriers to Entry, The Threat of Substitutes, Buyer Power, and Industry Rivalry. I. SUPPLIER POWER Supplier power is the ability of a supplier to control the cost and supply of the inputs in the market. The supplier power of an industry can be altered in many ways: 1) Differentiation of Inputs – If a company needs various inputs from different suppliers, then those suppliers have a high power. 2) Switching Costs for Transferring to Other Suppliers - Supplier power is high if the cost to switch over to a new system is high. 3) Availability of Substitutes – If the raw material that’s needed for manufacturing can be replaced with alternatives, the supplier power is low. 4) Supplier Concentration – The fewer suppliers there are, the higher the supplier power. 5) Suppliers’ Dependence on Volume – If suppliers are dependent on supply volume, then the supplier power is low. 6) Cost Relative to Total Purchases in the Industry – If a company thinks that they are being overcharged, they may switch to another supplier. 7) Impac... ...dia.net (30 January 2003) Legamedia.net is mainly a foreign website written in Dutch about Porter’s Analysis. 6. http://panko.com (30 January 2003) This website is a Ray R. Panko’s personal business website. Ray Panko is a Professor at the University of Hawaii and has written a number useful sources about information systems and communications. 7. http://www.quickmba.com (29 January 2003) This website includes a detailed summary of Porter’s Analysis. Information used from this site includes a diagram of Porter’s Five Forces. 8. http://www.themanager.org (31 January 2003) This website offers a description of various management tools including Porter’s Five Force Analysis. 9. Porter, Michael E. Competitive Strategy. New York, New York: The Free Press, 1980. This book written by Michael Porter is unaltered information about his theory.

Coming To America: Adjusting To A Culture Essay -- Cultural Identity Es

Prince Ahkeim Jahfar wakes up on his twenty-first birthday and realizes that he is to be wed to a woman he has never met before. This is a custom that is traditional in the royal family of Zamoonda, Africa. His father, King Jahfi Jahfar had been planning this wedding for many years. The woman who is groomed to be the prince's wife has been trained since birth to learn everything about the prince and what he likes. She is trained to fill his every desire. As it turned out, the Prince was not satisfied with his wife to be because her intellect did not meet his standards. He decides to travel to America to find his bride to be. Prince Ahkeim and his servant Simi fly to Queens, New York to fill out the Prince's dreams. They arrive in a suburban area of Queens wearing very expensive suits and animal skins around their chest. Soon they find out that they need to change their wardrobe to fit in with the rest of the population. Prince Ahkeim plans to meet a woman that will love him for who he is and not for the wealth he has. He must make everybody he meets believe that he is an ordinary person from New York so that his cover will not be "blown". The Prince even gets a job at a fast-food restaurant and works like a peasant would from his home. When asked where he is from, he simply replies "I'm an African student who is studying here at the University".  ...

Sunday, August 18, 2019

Networking :: essays research papers

The main purpose of this project was to change the network architecture in such a way as to allow lab computers easier network access without being bound by lengthy network wiring. The lab computers are often moved around from project to project and easy network access was becoming a problem. After a detailed analysis of the current setup, it was determined that installing a wireless network in addition to the existing landline network would provide the best solution. The following describes the final configuration (see diagram on page 4). Internet access is provided by a DSL modem connected to a router. The router in turn has two connections into it. One is a wireless Ethernet access point, which provides access to the network for all wireless computers, mainly from the lab. Two is an Ethernet switch which interfaces the remaining landline Ethernet computers. A print server is connected to the switch to allow network printing access. Configuration of the router is accomplished via a web browser and logging into a specific local I.P. address on the router. The built in EPROM has software running on it which allows easy configuration of the functions. These functions include configuring the DHCP server, security settings, firewalls, access restrictions, etc. Configuration the wireless access point is also done via a similar interface; a USB cable us used to connect to the access point firmware and configure the SSID on the network as well as the WEP key for secure wireless communications. The operating systems present on the various computers include Microsoft Windows 98, NT, 2000 and XP Professional. These provide a friendly user interface to the operators and, because they are from the same vendor, they interoperate efficiently. Because of their age, Windows 98 and NT are in the process of being phased out in favor of Windows XP Professional. Typical data flow when transferring a file from the lab to a desktop computer for analysis would involve the data from the lab being sent wirelessly to the access point. From the access point, the data is transferred to the router, which in turn forwards the file to the appropriate computer on the network. If the destination computer is physically wired to the network, the data must pass through a multi-port switch before it reaches the destination computer. Each computer on the network has a unique I.P. address assigned to it by the router and this is how it is identified.

Saturday, August 17, 2019

Ethical Responsibilities of Corporations Enron’s Downfall Essay

Ethical Responsibilities of Corporations; Enron’s Downfall Introduction            Enron, in the 1990’s was a premium company that had the much-coveted global stature that most company heads desire. It is considered the most innovative company in the United States of America. It was a change from the old industrial trend that other old and rusty enterprises and industries were used to; hard assets, in the favor of the much softer e-commerce business world. The company was a premium employer in the USA and the world, employing over 20,000 staff by the time of winding into bankruptcy, in 2001 (NPR). The company dealt in natural gas, electricity, pulp and paper and communication. A year before closure, the company was valued at $111 billion and had held the title-for six years running-of the most innovative company in America.            However, this valuation respect was based on falsehood. The company was discovered to have been operating a scandalous accounting fraud, orchestrated by systematic, institutionalized and creativity. Ironically, as it was named the most innovative company, which might have been true, but not in the upright way that it was perceived to be. This was but in underhand deals that its employees and management had mastered. What culminated into the ‘Enron Scandal’ has since become a frequently referred to a case of willful corruption and corporate fraud.            Companies and corporations, under the federal law, have a duty to their employees, consumers, the government and the environment in which they operate. To the government, corporations are supposed to ensure tax compliance and safety of production to citizens and environment. The firms and companies have a duty to protect their employees and provide safe work environment conditions for them so that all employees are always treated equitably and satisfactorily. Consumers have a right to accurate information regarding the products they purchase. The information is to provide at free will and is to guarantee consumer safety.            In Line with that responsibility as stated in the paragraph above, Enron management failed to safeguard their employees’ future and livelihoods in case their bubble burst. At the time Enron went bankrupt, Thousands of employees it had in its baskets were plunged into joblessness suddenly. This scandal involved even top government officials who were then shareholders. In the light of them knowing that Enron engaged in malpractices-they still were happy to take home the hefty dividends they got from the stock market gains.The Times Magazine talks about the top executives who enjoyed lots of privileges that even top CEOs envied. For example, Kenneth Lay, the Former Enron Chairman is said to have received a golden parachute worth $25 million and about $200 million in salaries since 1999 to its point of fall. Despite all that, he also enjoyed the access to about $7.5 million revolving credit line from Enron (Roston, 2002). Others who enjoyed such benefits include Jeffrey Skilling (former C.E.O), Duncan David (Former Anderson Partner), Nancy Temple (Anderson Lawyer), Thomas White (Secretary of the Army), and Sherron Watkins ( Former Enron Vice President).The government through the law has set up different commissions to ensure that these obligations are duly followed (example of one is the Federal Trade Commission (FTC)). FTC is charged with taking complaints about false business promises that turn out fraudulent, or cause harmful side effects to the consumers and forwarding them to investigation agencies for further action (Federal Trade Commission, 2014).            In the past, the things that brought down companies were far from cleverly crafted schemes such as what took place at Enron. The operation on the stock exchange while on a negative financial record and receiving probably more than their fair share of investments. Among other key ethical issues that had arisen in the past included racial profiling, product safety concerns, employee rights infringement and even environmental degradation. There have been lists each year of companies that should be shunned for disregard of ethics. For the past few years, companies such as ExxonMobil, Apple, Toyota, Trafigura, and recently Wal-Mart and Nestle had made headlines for breaking the crucial ethical rules.            The Federal Employees’ Compensation Act (FECA), establishes mechanisms for compensation of employees who are injured, or get any damages in the line of duty (Office of the Secretary, 2014). In the case where an employee was hit by a truck and laid off without compensation, is very inhumane act of the company’s executives.            The Fair Labor Standards Act (FLSA) is set to be the benchmark for equitable pay distribution to all American employees. It provides guidelines for employment and wages to be paid to employees who are not exempted from work. Conditions have been set for certain jobs and age restrictions. These labor laws, for example, require that particular groups of people not work at certain times, and in particular professions, citing dangerous operations (Office of the Secretary, 2014). If the labor laws are followed to the letter, no employee will complain about unsatisfactory pay, as the minimum wage is set with all employees in mind and ensures a comfortable life away from welfare.            Kirk O. Hanson, a university professor at the University of Santa Clara, explains the ethical responsibilities of a corporate board. He lists five important points that are to be keenly upheld by any board of directors in order to ensure satisfaction from all quarters. Among other key assignments on a board, one of them is to understand the company’s ethical culture. Most board members are less involved with the day to day activities of their businesses, and to get feedback from employees, they rely on pro forma reports and complaint letters. It is their responsibility to investigate the validity of the reports and come up with disciplinary measures if need be (Hanson, 2014).            Business fair play is an important aspect of ensuring healthy and profitable competition among business people.            Such a supposition that they respect individual rights of association and expression and yet reject the idea of unionization is ridiculous. Under sections 7 and 8 of the National Labor Relations Act of the Federal constitution, employees are granted rights to make a join and take part in labor union activities. This is without any intimidation from employers, or punishments of any kind. All employees have a right to read, distribute and discuss matters of union membership during hours away from work. They are free to share the information with whomsoever they please. Once they decide on a group plan for whatever union, they have a right to ask their employer to recognize the specific union, bargain and complete any relevant requirements by the terms and condition. The employees have a right to display Union messages in whatsoever manner they please; be it caps, pins, T-shirts or whatever else available on the job or away from work.Company executives are not suppose d to profile any employees by forcible transfer, denial of benefits, pay rise or desirable assignments in effort to thwart employees’ quest to join or form a union. They are not to be harassed, threatened or dismissed from work if they support any union (Lisa Guerin, 2014). All in all, we do need quick solutions to problems such as these. It is not just an issue for the employees alone because it affects all American citizens, and per the house committee on education report.            General Electric, a company that was founded by Thomas Edison, has on many occasions received accused on several occasions of trying to monopolize the inventions by him. It is the current military contractor for war machinery. However, they have once been reported for facilitating the development of nuclear weapons. Nuclear weapons have long since been banned and are regulated by the international bodies. The purpose of such an undertaking should be investigated, and due punishment administered.            The American public should check indicators of unethical codes of conduct and shun such businesses. It will be a significant boost in fighting such a vice as it will prevent oppression of fellow citizens. If people followed such a trend, companies such as this would lack a ready market and might be forced to change the practices or close shop.            All firms that are established in corporate agreements uphold certain fundamental duties. In order to solve this massive crisis of ethics, law should be passed forcing private sectors to publish their financial reports in detail in the public dailies. The public should be trained to watch for companies that uphold employee rights and safety. These statements should be audited by government agencies for any lies. If the reports are found to be untrue, government should snatch such operators their licenses.            Companies and corporations that evade taxation of any kind should be imposed with huge fines. In order to shun such practices, and in extension, be barred from operating for a particular period of time and board members is investigated. If any allegations of misconduct are proven right, all board members should be forced to resign and take responsibility for their ineptness. Enron was a culprit in this category, avoiding any financial obligation it would have to offset to the government or anyone, provided that it was able to cover its tracks well.            On an opinion proposed from the Financial Times magazine, the graph of performance shows that the downfall was carefully planned. It seemed that most of the top echelons had long planned the exit, but it did not happen in the most expected way. The stock price came crashing in a year, from a cost of about $80 in January, the year 2001 to a tumbling zero by January in the year 2002.            In the Film Enron: The Smartest Guys in the Room (Gibney, 2005), as based on the same name written by Bethany McLean, the Enron Disaster is the greatest disaster any company has witnessed in the whole of history. A crash in a year with more than seven corporate walking away from the mess with over 1 Billion US dollars. Investors and employees went down flat without any landing gear. This kind of corporate ethics gap left more Americans depending on the public for necessary handouts and relying on other meager means to survive. The Drama resembles a Greek tragedy and a show of the domino effect that could shape the face of the American ethical code and ultimately the economy for a long time into the future.Kenneth Lay, the company’s chief who had saved ib once before in the ‘80s and later taken over as C.E.O wielded so much influence In both the business and political circles. Probably out of the campaigns he had funded for the presidency among other le gislative dockets. In the Business circles, he was an enviable C.E.O, who was practically â€Å"untouchable†. But in the wake of the ethical backlash, all these attributes could not save his company from sinking to the bottom of the sea that is failed companies.            Ethics is more than just producing good products, supporting community initiatives and giving good salaries. Companies with a sound ethical background will go to extents to ensure consumer safety, business fair play and ensuring that employees who served diligently go home safe to retirement. Even after retiring, they will be entitled to the same happiness they had while working for the same company, and health.            All corporations that breach conduct on ethics should be nationalized in order to safeguard the interests of the public. Its owners should then be duly compensated and never allowed to start any other business within the country. Such a law will instill fear and caution among those who have a penchant for breaking the law.            Consumers and the government need to be careful about safeguarding the economic environments. Since any turmoil could lead to financial turmoil like it did with the instability of some few big companies in the early 2000s that lead to the 2007-2009 global financial crunch. The government can help by sealing off all loopholes that could allow any forms of corruption while the consumers could channel their money to the right businesses.            If we all stopped buying brands that do not have its people at heart, all companies and many other manufacturers would forcefully comply duly with laws of labor, taxation, and biosafety. We will have a better world where many Americans and people around the world can eat by their sweat, as opposed to having jobs but still relying on welfare for upkeep. References Federal Trade Commission. (2014). Bureau of Consumer Protection. Retrieved December 06, 2014, from Federal Trade Commission: http://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protectionGibney, A. (Director). (2005). Enron: The Smartest Guys in the Room [Motion Picture]. Hanson, K. O. (2014, August 14). Business Ethics in the News. Retrieved Dec 06, 2014, from Santa Clara University: http://www.scu.edu/ethics-center/ethicsblog/business-ethics-news.cfmLisa Guerin, J. (2014). The Right to Unionize. Retrieved December 06, 2014, from NOLO For all: http://www.nolo.com/legal-encyclopedia/free-books/employee-rights-book/chapter15-7.htmlNPR. (n.d.). The Fall of Enron. Retrieved Feb 4, 2015, from http://www.npr.org/news/specials/enron/Office of the Secretary. (2014). Summary of the Major Laws of the Department of Labor. Retrieved December 06, 2014, from United States Department of Labor: http://www.dol.gov/opa/aboutdol/lawsprog.htmRoston, E. (2002, Jan 22). The Enron Players. Time . Source document